Mobile devices are playing a more instrumental role in the in-store decision-making process, according to the results of a February survey from Ipsos MediaCT, which was commissioned by the IAB. While 42% of in-store mobile device-using shoppers ultimately made their purchase online, 30% made their purchase in the store. In addition, those who used their […]
The post Mobile Devices & The In-Store Decision-Making Process appeared first on Juntae DeLane.
